(Photo Credit: @bucksquibb)
YORK Athletics Mfg., a unisex performance footwear brand, recently announced its partnership with World Champion gymnast and advocate Aly Raisman. Raisman joins YORK’s brand ambassadors of trainers, teachers, creatives and entrepreneurs to kick-off YORK’s “Worth the Fight” campaign, a movement to inspire the spirit to fight for your best life.
“I am really excited about the opportunity to partner with YORK Athletics and be a part of the ‘Worth the Fight’ campaign,” said Raisman. “YORK is passionate about encouraging people to be their best self while also looking out for one another and inspiring communities to band together. I am trying to fight not only for my friends and the people that I know, but for the people that I don’t know as well because I want to encourage everyone to speak their truth. I believe we all have the ability to make a difference and we are all worth the fight.”
The YORK Athletics #WorththeFight campaign is focused on rousing the fighting spirit in all of us by starting a conversation around the question: What do you fight for? The sixteen YORK brand ambassadors combine hard work, authenticity, positivity and community to fight for the life they want to live. Aly fights for the voices of survivors; Gisella fights to stay true to herself; and Edwardo fights for truth. From a Boston Marathon bombing survivor to a builder and dancer, they share their journeys to excel their personal growth, inspiring others.
“Aly Raisman is an incredible advocate and athlete who continually strives to make our world a better place. We’re honored to join arms with her as part of our ‘Worth the Fight’ campaign,” said YORK Athletics Co-Founder & CEO Mark McGarry. “With three generations in the sportswear business and a talented team coming from brands such as Nike and Puma, we are well positioned and eager to put our passion and creativity behind a movement like this. There are many distractions today that can divert us from our goals, values and personal growth. The ‘Worth the Fight’ campaign is about staying focused on priorities and choosing worthwhile battles. We are committed to motivating and celebrating the everyday fighter on their journeys to carve out their own path in life. To us, that is worth the fight.”
To join the #WorththeFight conversation and share what you fight for, visit: https://yorkathleticsmfg.com/worththefight