Erica Ayala: #TeamAuntie Youth Hoodie


Erica L. Ayala is a freelance multimedia sports journalist aiming to empower Black and Brown womxn in sports media through her #BlackRosie logo designed by Jo Dabney.

Her PWRFWD line honors her Black Latina heritage, her belief in the law of attraction, and her WBB nickname "Auntie". All proceeds from this line will fund Erica's trip to Beijing to cover the 2022 Winter Olympics, a career milestone.

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