Sports Marketing

Following a basketball playing career spanning from grassroots to the collegiate and professional levels, Luke Bonner transitioned into a digital marketing career. With lengthy experience at one of the top advertising agencies in the country and a masters degree from the University of Massachusetts Mark H. McCormack Department of Sport Management, Bonner started Power Forward Sports Group as a way to help companies, athletes, celebrities, universities and agencies navigate the world of sports. Bonner has worked on projects with major brands including: Bleacher Report, Dogfish Head Craft Brewery, adidas, ESPN, The Basketball Tournament, Lululemon and more.

Pairing an institutional knowledge of the global sports and entertainment landscape with marketing expertise, Power Forward Sports Group specializes in the following areas of sports marketing: Partnerships, Strategy, Events, and Media.


We serve all of your marketing partnerships needs — from ongoing influencer programs to securing A-list partnerships. We know that alignment is everything, and we’re here to help you connect the dots, navigate the space, and secure impactful partnerships. We understand all angles of these types of deals — having been on both sides of the negotiations with high profile brands, agencies, athletes, and entertainers. We know these types of deals need to be more than a single transaction and must be structured in ways that uniquely fulfills your needs and ambitions. This is our sweet spot.


Whether a tech company, sneaker brand or professional league, the best crafted marketing strategy can miss the mark without a thorough understanding of the nuance within your sport. Power Forward Sports Group offers strategic support to help companies avoid unforeseen pitfalls within their targeted sport and maximize ROI.


With years of experience operating festivals, all-star parties and more, we understand that events require an abundance of time and resources to execute. It’s also easy for early planning to get put on the back-burner when you’re tied up with more immediate projects. We’re happy to augment your team to ensure your event comes together in a timely, stress free and successful manner.

Award-winning Experiential Photobooth Platform

PWRFWD works with Photoland to imagine and bring to life unique photo/video/GIF experiences within stadium environments and for player/fan events. From boomerangs, slo-mo loops and multicam angles to custom overlays with team identifiers and brand hashtags, each installation is custom-built to maximize engagement and ROI. Contact us to discuss your custom needs.


Just as there are endless options for partnerships with teams, leagues and athletes, sports media is also an ever-evolving space. We are embedded in this world and can help train and advise on best practices in this space.